XBox

The Xbox was developed by a small team of videogame developers hired by Microsoft. Microsoft repeatedly delayed news of its new console, and was finally revealed as a project in late 1999, following interviews with Bill Gates. Gates said that a game / entertainment device is essential for multimedia convergence in the new times of digital entertainment. On March 10, 2000, the new Xbox project was confirmed, through an official statement from Microsoft. According to the book Smartbomb, by Heather Chaplin and Aaron Ruby, the remarkable success of the Sony PlayStation worried Microsoft in the late 1990s. The growing video game market seemed to threaten the PC market, which Microsoft has dominated and has been one of its great sources of income. In addition, it would diversify Microsoft's product line as a company in the console gaming market, which until then had focused heavily on software. According to Dean Takahashi's book, "Opening the Xbox", it was known as "DirectX-box", alluding to the use of DirectX in a videogame console. The final name for its commercialization was "Xbox", the console still retained some of the word DirectX, especially the letter "X" that forms the logo of the system. When the launch of the console approached, James Allard was responsible for the development of hardware and software; Ed Fries, of the development of the games in the platform, and Mitch Koch of sales and marketing; the managers informed Robbie Bach. This Microsoft team was also responsible for the development of the Xbox 360